Client strategy,
growth systems,
and cultural adoption
at global scale.
I lead client strategy at Group level, focusing on the systems, governance, and ways of working that turn client relationships into long-term value. My work sits at the intersection of strategy, technology, and human relationships, with a focus on impact that scales and endures.
02 Approach
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Client growth takes discipline
Lasting growth follows when elegant systems are in place.
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Clienteling converts transaction into meaning
Clienteling is a discipline. It is the practice of transforming what a Client Advisor knows into something a Client feels. The moment interactions become mechanical, it stops being Clienteling.
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Adoption matters more than tools
A strategy or technology only creates value when teams trust it and choose to use it. Trust must be earned, and utility must be proven. Client Advisors are first-line Clients and vital collaborators.
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AI should amplify human relationships
Authenticity is a human advantage, and it cannot be automated. Trust, empathy, and judgement are built in the moment through tone and presence. I use AI to remove friction so people can show up more relevant, more consistent and more human, at scale.
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Governance creates momentum
Clear ownership, cadence, and priorities create alignment, accelerate decisions, and enable scale.
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Taste is a strategic advantage
Discernment, and cultural awareness shape interactions into something valuable and memorable.
03 Credentials
University of Sydney
Master’s degree, 2009.
Selective executive education
Ongoing senior-level learning across artificial intelligence, consumer behaviour, organisational transformation, and leadership coaching.
04 Trajectory
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Background
Web Entrepreneur
Building online platforms and communities
1997 — 2004
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Maisons
Senior leadership across Clienteling, CRM & Retail
BVLGARI
2004 — 2017
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Previous
Group Head of Clienteling
LVMH
2017 — 2023
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Current
Group Director, Client Development & Client Relations
LVMH
Group-wide client strategy across Maisons and markets
2023 — now
05 Projects
What's On in Paris
A private cultural intelligence system for Paris, combining location, effort, editorial judgement and personal taste into a calmer way to decide what is worth leaving home for.
A personal experiment in taste systems, local relevance and human-scale recommendation.
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🚶 walk Live at La Maroquinerie"A dark synthwave night of neon basslines. Loud, cinematic, and built for the dancefloor."
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🚶 walk Coffee at Candle Kids"Flat white, and give Voltaire a pat."
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🚇 metro Opening at 22,48 m²"A series of hypercolour abstractions, oscillating between image and afterimage, perception and pulse."
06 Contact
Write,
and I’ll write back.