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Trent Power https://trentpower.fr/ Paris France

# Client strategy,
growth systems,
and cultural adoption
at global scale.

I lead client strategy at Group level, focusing on the systems, governance, and ways of working that turn client relationships into long-term value. My work sits at the intersection of strategy, technology, and human relationships, with a focus on impact that scales and endures.

## 02 Approach

- ### Client growth takes discipline

  Lasting growth follows when elegant systems are in place.

- ### Clienteling converts transaction into meaning

  Clienteling is a discipline. It is the practice of transforming what a Client Advisor knows into something a Client feels. The moment interactions become mechanical, it stops being Clienteling.

- ### Adoption matters more than tools

  A strategy or technology only creates value when teams trust it and choose to use it. Trust must be earned, and utility must be proven. Client Advisors are first-line Clients and vital collaborators.

- ### AI should amplify human relationships

  Authenticity is a human advantage, and it cannot be automated. Trust, empathy, and judgement are built in the moment through tone and presence. I use AI to remove friction so people can show up more relevant, more consistent and more human, at scale.

- ### Governance creates momentum

  Clear ownership, cadence, and priorities create alignment, accelerate decisions, and enable scale.

- ### Taste is a strategic advantage

  Discernment, and cultural awareness shape interactions into something valuable and memorable.

## 03 Credentials

### University of Sydney

Master’s degree, 2009.

### Selective executive education

Ongoing senior-level learning across artificial intelligence, consumer behaviour, organisational transformation, and leadership coaching.

## 04 Trajectory

1. 1997

   Background

   ### Web Entrepreneur

   Building online platforms and communities

   1997 — 2004

2. 2004

   Maisons

   ### Senior leadership across Clienteling, CRM & Retail

   BVLGARI

   2004 — 2017

3. 2017

   Previous

   ### Group Head of Clienteling

   LVMH

   2017 — 2023

4. 2023

   Current

   ### Group Director, Client Development & Client Relations

   LVMH

   Group-wide client strategy across Maisons and markets

   2023 — now

## 05 Projects

### What's On in Paris

A private cultural intelligence system for Paris, combining location, effort, editorial judgement and personal taste into a calmer way to decide what is worth leaving home for.

A personal experiment in taste systems, local relevance and human-scale recommendation.

This week near Jourdain, 20th

- 🚶 walk Live at La Maroquinerie
  "A dark synthwave night of neon basslines. Loud, cinematic, and built for the dancefloor."
  13 min
- 🚶 walk Coffee at Candle Kids
  "Flat white, and give Voltaire a pat."
  12 min
- 🚇 metro Opening at 22,48 m²
  "A series of hypercolour abstractions, oscillating between image and afterimage, perception and pulse."
  3 stops

A sample cultural intelligence selection for one week, one neighbourhood.

## 06 Contact

Write,
and I’ll write back.

LinkedIn ↗ Open Trent Power’s LinkedIn profile in a new tab without sending referrer data

What's On in Paris

This is a personal project. If you'd like to see it, I'd be happy to share access.

Access by request trent@trentpower.fr

Approach

1. 01 Client growth takes discipline
2. 02 Clienteling converts transaction into meaning
3. 03 Adoption matters more than tools
4. 04 AI should amplify human relationships
5. 05 Governance creates momentum
6. 06 Taste is a strategic advantage

Credentials

University of Sydney
  Master’s degree, 2009.
Selective executive education
  Ongoing senior-level learning across artificial intelligence, consumer behaviour, organisational transformation, and leadership coaching.

Trajectory

Current
  Group Director, Client Development & Client Relations · LVMH
Previous
  Senior leadership across Clienteling, CRM and Client Development
Background
  Early digital and entrepreneurial work building online platforms and communities

Proof point

What’s On in Paris

A private cultural intelligence system for Paris, combining location, effort, editorial judgement and personal taste into a calmer way to decide what is worth leaving home for.

Static, privacy-first, signed and inspectable

1. Browser
2. Static Host
3. Site Files
4. Offline Cache
5. Trust
6. Archive