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      <a class="nav-mark u-author" href="/fr/" aria-describedby="desc-home-masthead" aria-current="page"><span>Trent</span> <span>Power</span></a>
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<!-- body · primary content -->
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  <article class="home-profile h-card" aria-labelledby="p-mission">

    <div hidden>
      <span class="p-name"><bdi>Trent Power</bdi></span>
      <a class="u-url u-uid" href="https://trentpower.fr/fr/">https://trentpower.fr/</a>
      <data class="u-photo" value="https://trentpower.fr/images/portraits/trent-power.jpg"></data>
      <span class="p-locality">Paris</span>
      <span class="p-country-name">France</span>
    </div>

    <!-- primary · 01 · positioning -->
    <header class="hero" id="top">
      <p class="hero-kicker"><bdi>Trent Power</bdi></p>
      <h1 class="hero-statement hero-statement--broken p-note" id="p-mission"><span class="hero-line">Stratégie client,</span><br><span class="hero-line"><mark>systèmes de croissance</mark></span><br><span class="hero-line">et adoption culturelle</span><br><span class="hero-line">à l’échelle mondiale.</span></h1>
      <p class="hero-body" id="p-role">Je pilote la stratégie client au niveau du Groupe, en me concentrant sur les systèmes,
      la gouvernance et les façons de travailler qui transforment les relations clients en
      valeur à long terme. Mon travail se situe à l’intersection de la stratégie, de la
      technologie et des relations humaines, avec un impact qui se déploie à grande échelle
      et dans la durée.</p>
    </header>

    <!-- primary · 02 · approach -->
    <section id="approach" class="section-approach" aria-labelledby="approach-title">
      <h2 class="section-label" id="approach-title"><span class="label-num">02</span> <span class="section-label__text">Approche</span></h2>
      <ul class="principles">

        <li class="principle">
          <h3 class="principle-title" id="p-growth">La croissance client exige une discipline</h3>
          <p class="principle-body" id="p-growth-detail">Une croissance durable repose sur des systèmes élégants.</p>
        </li>

        <li class="principle">
          <h3 class="principle-title" id="p-clienteling">Le clienteling transforme la transaction en sens</h3>
          <p class="principle-body" id="p-clienteling-detail" itemscope itemtype="https://schema.org/DefinedTerm">Le <dfn id="clienteling-definition" itemprop="name">clienteling</dfn><meta itemprop="url" content="https://trentpower.fr/fr/#clienteling-definition"> <span itemprop="description">est la pratique disciplinée qui transforme ce qu’un Conseiller Client sait en quelque chose qu’un Client ressent. Dès que les interactions deviennent mécaniques, ce n’est plus du clienteling.</span></p>
        </li>

        <li class="principle">
          <h3 class="principle-title" id="p-adoption">L’adoption compte plus que les outils</h3>
          <p class="principle-body" id="p-adoption-detail">Une stratégie ou une technologie ne crée de la valeur que lorsque les équipes lui font
          confiance et choisissent de l’utiliser. La confiance se mérite, l’utilité se démontre.
          Les Conseillers Clients sont des Clients de première ligne et des collaborateurs
          essentiels.</p>
        </li>

        <li class="principle">
          <h3 class="principle-title" id="p-ai">L’IA doit amplifier les relations humaines</h3>
          <p class="principle-body" id="p-ai-detail">L’authenticité est un avantage humain, elle ne peut pas être automatisée. La
          confiance, l’empathie et le jugement se construisent dans l’instant, à travers le ton
          et la présence. J’utilise l’IA pour réduire les frictions, afin que chacun puisse être
          plus pertinent, plus cohérent et plus humain, à grande échelle.</p>
        </li>

        <li class="principle">
          <h3 class="principle-title" id="p-governance">La gouvernance crée de l’élan</h3>
          <p class="principle-body" id="p-governance-detail">Des responsabilités claires, une cadence régulière et des priorités créent
          l’alignement, accélèrent les décisions et permettent le passage à l’échelle.</p>
        </li>

        <li class="principle">
          <h3 class="principle-title" id="p-taste">Le goût est un avantage stratégique</h3>
          <p class="principle-body" id="p-taste-detail">Le discernement et la conscience culturelle façonnent les interactions en quelque
          chose de précieux et mémorable.</p>
        </li>

      </ul>
    </section>

    <!-- primary · 03 · credentials -->
    <section id="credentials" class="section-credentials" aria-labelledby="credentials-title">
      <h2 class="section-label" id="credentials-title"><span class="label-num">03</span> <span class="section-label__text">Parcours académique</span></h2>
      <div class="credentials-list">
        <div class="credential-item">
          <h3 class="credential-title">University of Sydney</h3>
          <p class="credential-detail">Master, 2009.</p>
        </div>
        <div class="credential-item">
          <h3 class="credential-title">Formation exécutive sélective</h3>
          <p class="credential-detail">Apprentissage senior en continu — intelligence artificielle, comportement
          consommateur, transformation organisationnelle et coaching en leadership.</p>
        </div>
      </div>
    </section>

    <!-- primary · 04 · trajectory -->
    <section id="trajectory" class="section-trajectory" aria-labelledby="trajectory-title">
      <h2 class="section-label" id="trajectory-title"><span class="label-num">04</span> <span class="section-label__text">Parcours</span></h2>

      <ol class="trajectory-list" aria-label="Career chronology">
        <li class="trajectory-item" data-era="background">
          <time class="trajectory-year" datetime="1997">1997</time>
          <span class="trajectory-marker" aria-hidden="true"></span>
          <article class="trajectory-card card">
            <p class="trajectory-kicker">Parcours initial</p>
            <h3 class="trajectory-title">Entrepreneur web</h3>
            <p class="trajectory-detail">Construire des plateformes et des communautés en ligne</p>
            <p class="trajectory-period">1997 — 2004</p>
          </article>
        </li>
        <li class="trajectory-item" data-era="maisons">
          <time class="trajectory-year" datetime="2004">2004</time>
          <span class="trajectory-marker" aria-hidden="true"></span>
          <article class="trajectory-card card">
            <p class="trajectory-kicker">Maisons</p>
            <h3 class="trajectory-title">Direction senior en <a href="/fr/#clienteling-definition" aria-label="Lire la définition de Clienteling utilisée sur ce site">Clienteling</a>, <abbr title="Customer Relationship Management">CRM</abbr> & Retail</h3>
            <p class="trajectory-org">BVLGARI</p>
            <p class="trajectory-period">2004 — 2017</p>
          </article>
        </li>
        <li class="trajectory-item" data-era="previous">
          <time class="trajectory-year" datetime="2017">2017</time>
          <span class="trajectory-marker" aria-hidden="true"></span>
          <article class="trajectory-card card">
            <p class="trajectory-kicker">Précédent</p>
            <h3 class="trajectory-title">Responsable Groupe Clienteling</h3>
            <p class="trajectory-org"><abbr title="Louis Vuitton Moët Hennessy">LVMH</abbr></p>
            <p class="trajectory-period">2017 — 2023</p>
          </article>
        </li>
        <li class="trajectory-item trajectory-item--current" data-era="current" aria-current="step">
          <time class="trajectory-year" datetime="2023">2023</time>
          <span class="trajectory-marker" aria-hidden="true"></span>
          <article class="trajectory-card card">
            <p class="trajectory-kicker">Actuel</p>
            <h3 class="trajectory-title p-job-title">Directeur Groupe, Développement Client &amp; Relations Clients</h3>
            <p class="trajectory-org p-org"><abbr title="Louis Vuitton Moët Hennessy">LVMH</abbr></p>
            <p class="trajectory-detail">Stratégie client à l’échelle du Groupe, à travers Maisons et marchés</p>
            <p class="trajectory-period">2023 — aujourd’hui</p>
          </article>
        </li>
      </ol>
    </section>

    <!-- primary · 05 · projects -->
    <section id="projects" class="section-projects" aria-labelledby="projects-title">
      <h2 class="section-label" id="projects-title"><span class="label-num">05</span> <span class="section-label__text">Projets</span></h2>

      <article class="project-card project-card--editorial card" aria-labelledby="project-paris-title">
        <h3 class="project-name" id="project-paris-title">What's On in Paris</h3>
        <p class="project-desc" id="p-project-paris">Un système privé d’intelligence culturelle pour Paris, combinant localisation, effort,
        jugement éditorial et goût personnel pour décider plus calmement ce qui mérite une
        sortie.</p>
        <p class="project-subline">Une expérimentation personnelle autour des systèmes de goût, de la pertinence locale
        et de la recommandation à échelle humaine.</p>

        <figure class="project-preview" aria-labelledby="project-paris-preview-title">
          <div class="preview-header" id="project-paris-preview-title">Cette semaine près de Jourdain, 20e</div>
          <ul class="preview-items">
            <li class="preview-item">
              <div>
                <span class="preview-tier tier-walk">🚶 <span class="tier-label">à pied</span></span>
                <span class="preview-title">Live at La Maroquinerie</span>
                <div class="preview-editorial">"A dark synthwave night of neon basslines. Loud, cinematic, and built for the dancefloor."</div>
              </div>
              <div class="preview-meta"><data class="tp-tick" value="13">13 min</data></div>
            </li>

            <li class="preview-item">
              <div>
                <span class="preview-tier tier-walk">🚶 <span class="tier-label">à pied</span></span>
                <span class="preview-title">Coffee at Candle Kids</span>
                <div class="preview-editorial">"Flat white, and give Voltaire a pat."</div>
              </div>
              <div class="preview-meta"><data class="tp-tick" value="12">12 min</data></div>
            </li>

            <li class="preview-item">
              <div>
                <span class="preview-tier tier-metro">🚇 <span class="tier-label">métro</span></span>
                <span class="preview-title">Opening at 22,48 m²</span>
                <div class="preview-editorial">"A series of hypercolour abstractions, oscillating between image and afterimage, perception and pulse."</div>
              </div>
              <div class="preview-meta"><data class="tp-tick" value="3">3 stops</data></div>
            </li>
          </ul>
          <figcaption class="project-preview-caption">Un échantillon de sélections d'intelligence culturelle, une semaine, un quartier.</figcaption>
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