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      <a class="nav-mark u-author" href="/en-au/" aria-describedby="desc-home-masthead" aria-current="page"><span>Trent</span> <span>Power</span></a>
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  <article class="home-profile h-card" aria-labelledby="p-mission">

    <div hidden>
      <span class="p-name"><bdi>Trent Power</bdi></span>
      <a class="u-url u-uid" href="https://trentpower.fr/en-au/">https://trentpower.fr/</a>
      <data class="u-photo" value="https://trentpower.fr/images/portraits/trent-power.jpg"></data>
      <span class="p-locality">Paris</span>
      <span class="p-country-name">France</span>
    </div>

    <!-- primary · 01 · positioning -->
    <header class="hero" id="top">
      <p class="hero-kicker"><bdi>Trent Power</bdi></p>
      <h1 class="hero-statement hero-statement--broken p-note" id="p-mission"><span class="hero-line">Client strategy,</span><br><span class="hero-line"><mark>growth systems</mark></span><br><span class="hero-line">and cultural adoption</span><br><span class="hero-line">at global scale.</span></h1>
      <p class="hero-body" id="p-role">I lead client strategy at Group level, focusing on the systems, governance, and ways
      of working that turn client relationships into long-term value. My work sits at the
      intersection of strategy, technology, and human relationships, with a focus on impact
      that scales and endures.</p>
    </header>

    <!-- primary · 02 · approach -->
    <section id="approach" class="section-approach" aria-labelledby="approach-title">
      <h2 class="section-label" id="approach-title"><span class="label-num">02</span> <span class="section-label__text">Approach</span></h2>
      <ul class="principles">

        <li class="principle">
          <h3 class="principle-title" id="p-growth">Client growth takes discipline</h3>
          <p class="principle-body" id="p-growth-detail">Lasting growth follows when elegant systems are in place.</p>
        </li>

        <li class="principle">
          <h3 class="principle-title" id="p-clienteling">Clienteling converts transaction into meaning</h3>
          <p class="principle-body" id="p-clienteling-detail" itemscope itemtype="https://schema.org/DefinedTerm"><dfn id="clienteling-definition" itemprop="name">Clienteling</dfn><meta itemprop="url" content="https://trentpower.fr/en-au/#clienteling-definition"> <span itemprop="description">is the disciplined practice of transforming what a Client Advisor knows into something a Client feels. The moment interactions become mechanical, it stops being Clienteling.</span></p>
        </li>

        <li class="principle">
          <h3 class="principle-title" id="p-adoption">Adoption matters more than tools</h3>
          <p class="principle-body" id="p-adoption-detail">A strategy or technology only creates value when teams trust it and choose to use it.
          Trust must be earned, and utility must be proven. Client Advisors are first-line
          Clients and vital collaborators.</p>
        </li>

        <li class="principle">
          <h3 class="principle-title" id="p-ai">AI should amplify human relationships</h3>
          <p class="principle-body" id="p-ai-detail">Authenticity is a human advantage, and it cannot be automated. Trust, empathy, and
          judgement are built in the moment through tone and presence. I use AI to remove
          friction so people can show up more relevant, more consistent and more human, at
          scale.</p>
        </li>

        <li class="principle">
          <h3 class="principle-title" id="p-governance">Governance creates momentum</h3>
          <p class="principle-body" id="p-governance-detail">Clear ownership, cadence, and priorities create alignment, accelerate decisions, and
          enable scale.</p>
        </li>

        <li class="principle">
          <h3 class="principle-title" id="p-taste">Taste is a strategic advantage</h3>
          <p class="principle-body" id="p-taste-detail">Discernment, and cultural awareness shape interactions into something valuable and memorable.</p>
        </li>

      </ul>
    </section>

    <!-- primary · 03 · credentials -->
    <section id="credentials" class="section-credentials" aria-labelledby="credentials-title">
      <h2 class="section-label" id="credentials-title"><span class="label-num">03</span> <span class="section-label__text">Credentials</span></h2>
      <div class="credentials-list">
        <div class="credential-item">
          <h3 class="credential-title">University of Sydney</h3>
          <p class="credential-detail">Master’s degree, 2009.</p>
        </div>
        <div class="credential-item">
          <h3 class="credential-title">Selective executive education</h3>
          <p class="credential-detail">Ongoing senior-level learning across artificial intelligence, consumer behaviour,
          organisational transformation, and leadership coaching.</p>
        </div>
      </div>
    </section>

    <!-- primary · 04 · trajectory -->
    <section id="trajectory" class="section-trajectory" aria-labelledby="trajectory-title">
      <h2 class="section-label" id="trajectory-title"><span class="label-num">04</span> <span class="section-label__text">Trajectory</span></h2>

      <ol class="trajectory-list" aria-label="Career chronology">
        <li class="trajectory-item" data-era="background">
          <time class="trajectory-year" datetime="1997">1997</time>
          <span class="trajectory-marker" aria-hidden="true"></span>
          <article class="trajectory-card card">
            <p class="trajectory-kicker">Background</p>
            <h3 class="trajectory-title">Web Entrepreneur</h3>
            <p class="trajectory-detail">Building online platforms and communities</p>
            <p class="trajectory-period">1997 — 2004</p>
          </article>
        </li>
        <li class="trajectory-item" data-era="maisons">
          <time class="trajectory-year" datetime="2004">2004</time>
          <span class="trajectory-marker" aria-hidden="true"></span>
          <article class="trajectory-card card">
            <p class="trajectory-kicker">Maisons</p>
            <h3 class="trajectory-title">Senior leadership across <a href="/en-au/#clienteling-definition" aria-label="Read the definition of Clienteling used on this site">Clienteling</a>, <abbr title="Customer Relationship Management">CRM</abbr> & Retail</h3>
            <p class="trajectory-org">BVLGARI</p>
            <p class="trajectory-period">2004 — 2017</p>
          </article>
        </li>
        <li class="trajectory-item" data-era="previous">
          <time class="trajectory-year" datetime="2017">2017</time>
          <span class="trajectory-marker" aria-hidden="true"></span>
          <article class="trajectory-card card">
            <p class="trajectory-kicker">Previous</p>
            <h3 class="trajectory-title">Group Head of Clienteling</h3>
            <p class="trajectory-org"><abbr title="Louis Vuitton Moët Hennessy">LVMH</abbr></p>
            <p class="trajectory-period">2017 — 2023</p>
          </article>
        </li>
        <li class="trajectory-item trajectory-item--current" data-era="current" aria-current="step">
          <time class="trajectory-year" datetime="2023">2023</time>
          <span class="trajectory-marker" aria-hidden="true"></span>
          <article class="trajectory-card card">
            <p class="trajectory-kicker">Current</p>
            <h3 class="trajectory-title p-job-title">Group Director, Client Development &amp; Client Relations</h3>
            <p class="trajectory-org p-org"><abbr title="Louis Vuitton Moët Hennessy">LVMH</abbr></p>
            <p class="trajectory-detail">Group-wide client strategy across Maisons and markets</p>
            <p class="trajectory-period">2023 — now</p>
          </article>
        </li>
      </ol>
    </section>

    <!-- primary · 05 · projects -->
    <section id="projects" class="section-projects" aria-labelledby="projects-title">
      <h2 class="section-label" id="projects-title"><span class="label-num">05</span> <span class="section-label__text">Projects</span></h2>

      <article class="project-card project-card--editorial card" aria-labelledby="project-paris-title">
        <h3 class="project-name" id="project-paris-title">What's On in Paris</h3>
        <p class="project-desc" id="p-project-paris">A private cultural intelligence system for Paris, combining location, effort,
        editorial judgement and personal taste into a calmer way to decide what is worth
        leaving home for.</p>
        <p class="project-subline">A personal experiment in taste systems, local relevance and human-scale recommendation.</p>

        <figure class="project-preview" aria-labelledby="project-paris-preview-title">
          <div class="preview-header" id="project-paris-preview-title">This week near Jourdain, 20th</div>
          <ul class="preview-items">
            <li class="preview-item">
              <div>
                <span class="preview-tier tier-walk">🚶 <span class="tier-label">walk</span></span>
                <span class="preview-title">Live at La Maroquinerie</span>
                <div class="preview-editorial">"A dark synthwave night of neon basslines. Loud, cinematic, and built for the dancefloor."</div>
              </div>
              <div class="preview-meta"><data class="tp-tick" value="13">13 min</data></div>
            </li>

            <li class="preview-item">
              <div>
                <span class="preview-tier tier-walk">🚶 <span class="tier-label">walk</span></span>
                <span class="preview-title">Coffee at Candle Kids</span>
                <div class="preview-editorial">"Flat white, and give Voltaire a pat."</div>
              </div>
              <div class="preview-meta"><data class="tp-tick" value="12">12 min</data></div>
            </li>

            <li class="preview-item">
              <div>
                <span class="preview-tier tier-metro">🚇 <span class="tier-label">metro</span></span>
                <span class="preview-title">Opening at 22,48 m²</span>
                <div class="preview-editorial">"A series of hypercolour abstractions, oscillating between image and afterimage, perception and pulse."</div>
              </div>
              <div class="preview-meta"><data class="tp-tick" value="3">3 stops</data></div>
            </li>
          </ul>
          <figcaption class="project-preview-caption">A sample cultural intelligence selection for one week, one neighbourhood.</figcaption>
        </figure>

        <button class="project-link project-link-btn" id="access-btn" type="button">
          <span>View project</span> <span class="arrow">→</span>
        </button>
      </article>
    </section>

    <!-- primary · 06 · contact -->
    <section class="section-contact home-contact" id="contact" aria-labelledby="contact-title">
      <h2 class="section-label" id="contact-title"><span class="label-num">06</span> <span class="section-label__text">Contact</span></h2>
      <p class="contact-headline stack-copy"><span>Write,</span><span>and I&rsquo;ll <em>write back.</em></span></p>
      <address class="contact-address">
        <a class="contact-email" href="mailto:trent&#64;trentpower.fr" aria-describedby="desc-email">trent&#64;trentpower.fr</a>
        <span class="visually-hidden" id="desc-email">Contact Trent Power by email</span>
      </address>
      <div class="contact-secondary">
        <a href="https://www.linkedin.com/in/trentpower/" target="_blank" rel="me noopener noreferrer" referrerpolicy="no-referrer" aria-describedby="desc-linkedin">LinkedIn <span class="tp-external-arrow" aria-hidden="true">↗</span></a>
        <span class="visually-hidden" id="desc-linkedin">Open Trent Power’s LinkedIn profile in a new tab without sending referrer data</span>
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    <p class="print-contact-line">trent@trentpower.fr · <span>LinkedIn · Trent Power</span></p>
    <p class="print-summary">I lead client strategy at Group level, focusing on the systems, governance and ways of working that turn client relationships into long-term value. My work sits at the intersection of strategy, technology and human relationships, with a focus on impact that scales and endures.</p>
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