Client strategy, growth systems, and cultural adoption at global scale.
I lead client strategy at Group level, focusing on the systems, governance, and ways of working that turn client relationships into long-term value. My work sits at the intersection of strategy, technology, and human relationships, with a focus on impact that scales and endures.
02 Approach
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Client growth takes discipline
Lasting growth follows when strong systems are in place.
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Clienteling converts memory into meaning
Clienteling is a discipline. The practice of transforming what a Client Advisor knows into something a Client genuinely feels: recognised, remembered, served with intention. The moment it becomes mechanical, it stops being Clienteling.
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Adoption matters more than tools
A strategy or technology only creates value when teams trust it and choose to use it. Trust must be earned, and utility must be proven. Teams are first-line clients and vital collaborators.
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AI should amplify human relationships
Authenticity is a human advantage, and it cannot be automated. Trust, empathy, and judgement are built in the moment through tone, presence, and real accountability. I use AI to remove friction and sharpen context, so people can show up more human, more relevant, and more consistent at scale.
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Governance creates momentum
Clear ownership, cadence, and disciplined priorities create alignment, accelerate decisions, and enable scale.
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Taste is a strategic advantage
Judgement, discernment, and cultural awareness shape better choices, and sharper execution.
03 Trajectory
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Background
Digital & entrepreneurial
Building online platforms and communities
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Maisons
Senior leadership across Clienteling, CRM & Retail
BVLGARI
Australia & China
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Previous
Group Head of Clienteling
LVMH
Global
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Current
Group Director, Client Development & Client Relations
LVMH
Group-wide client strategy across Maisons and markets
– now
04 Projects
What's On in Paris
A private cultural intelligence system for Paris, combining location, effort, editorial judgement and personal taste into a calmer way to decide what is worth leaving home for.
A personal experiment in taste systems, local relevance and human-scale recommendation.
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🚶 walk Live at La Maroquinerie"A dark synthwave night of neon basslines. Loud, cinematic, and built for the dancefloor."
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🚶 walk Coffee at Candle Kids"Flat white, and give Voltaire a pat."
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🚇 metro Opening at 22,48 m²"A series of hypercolour abstractions, oscillating between image and afterimage, perception and pulse."